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How Leadpages Has Evolved Into A Top SAAS Company

Picture Of How Leadpages Has Evolved Into A Top SAAS Company

Clay Collins, the CEO and Cofounder of Leadpages, created the easy, yet powerful software for marketers in July 2016. The tool allows marketers to create personalized landing pages and sign up forms that can collect email addresses from people.

The software will enable you to create sales pages for signup as well as pop up boxes for your website without knowing to code.

The three-year-old business that started as a blog has become an eight-figure SAAS company with about 46,000 customers, and a venture dip financing of approximately $38,000,000. Let’s look out how this feat was achieved.

How Leadpages Started

Picture Of How Leadpages Started

Clay started as a lifestyle blogger. According to him, he started from scratch. As he continued with his blog, hitting about 4,000 subscribers, more people wanted to know how he was getting so many people to see his content. In a bid to meet up with this demand, he started to teach marketing.

After a while of getting frustrated with not making enough from his blog, Clay came across a quote from Buckminster Fuller, an accomplished author, inventor, and designer.

According to Fuller, teaching someone a skill was a total waste of time. Opposed to teaching a new skill, Fuller said one should develop a tool that will alternatively teach people the ability to use it.

Clay was inspired. So, he started to imagine ways he could create a tool that could have in it all the tools needed for marketing. He hired a Brazilian who was 18 years old at the time to help him change the pages he was using for his clients at the time and turn them into generic lead pages.

For the price of 90 dollars, an Indian company was collecting these designs and changing them into HTML that people can easily download and personalize for their business.

For a while, Clay was giving out these free templates that had in them the best ways to build sale pages or landing pages or signup for a free e-book.

According to Clay, people started to read and leave comments from which he discovered only half of the people appreciated his work. The remaining half was more interested in how they could integrate with Mailchimp. Some even wanted to know how they could export to WordPress while a range of others wanted to see if they could have access to split tests.

They were requesting a little complex technical support even though the templates were free of charge. From there, Clay got the idea to develop a solution with all these features and more.

So he put up the question to his readers. What if they had all they wanted in one place, will they be willing to pay to own such? The response was, ‘Yes!’

Clay gathered 200 people who gave him 200 dollars each, totaling 40,000 dollars. With the 40,000, Clay, alongside his team, was able to hire the developer with whom they created the first Leadpages software.

Three Years Down, Is Leadpages Worth it?

Picture Of How Leadpages Started

For startups, finding the right marketing tools while spending the least amount of cash is always one of the highest priorities, if not the highest. Today, the number of options available to you are countless with all of them promising to deliver nothing but the best.

Variations such as price and function, however, set them apart from each other. The cheapest of Leadpages plans (standard plan) cost 300 dollars annually, which for a startup is not money to be wasted.

As a startup or anyone else, one must be sure he needs Leadpages before going for the software. The bitter truth is that Leadpages is not actually for everyone. To answer that question, is Leadpages worth it? You should as well answer the following self-assessment questions:

1. Is Your Business Well-Grounded?

If your answer to this question is yes, then Leadpages is worth the shot for you. If you have a healthy business plan with a well-designed timeline for revenue earnings, Leadpages might as well work for you. More often than usual, the need for growth in most startups shuts out the need to learn and understand marketing tools.

Those who do not have well-developed plans often end up forgetting the need for marketing tools. So, if you are not running an established business or you are running without a well-developed business plan, Leadpages might not be for you.

2. How Well Do You Get Visitors To Your Page?

The whole essence of digital marketing is to take customers through a virtual journey. At the beginning of this journey, they start as strangers. In the end, they become loyal customers that want to come back, and they also supply referrals.

Although Leadpages will make that journey easy in the middle for you, it won’t handle everything in the journey by itself. Before you start using Leadpages, you should be sure that you are ‘seen’ first. You are being seen means driving traffic to your page.

You can employ a range of options like search optimization, email marketing, guest posting, advertising, and any other thing that can drive traffic to your page. Leadpages would then help you engage this traffic and use it to the best capacity.

3. What Are Your Plans For The Generated Leads?

While you are figuring out how to generate traffic on end, you should also consider how you intend to follow up with the leads generated by lead pages.

You will need a persuasive sales strategy with which you intend to sell your product to the newly acquired leads. Without having this strategy in place, having Leadpages is just a waste of your time, money, and efforts.


Even though Leadpages is a fantastic tool with which you can boost sales for your business, the question to ask is ‘is leadpages worth it?’ The truth is, it might not just be right for everyone. The key to using the software and making the best of your business is to be true to yourself and discover what works best for you.